Opportunity Month: Expanding Your Notary Business This October
As we move through October, Maryland Notaries in Action continues our Stamping Through the Alphabet theme series, where each month’s focus aligns with the first letter of that month.
October is all about Opportunity, and that means it’s time to open new doors for your notary business.
This month is also Estate Planning Awareness Month, which offers a perfect chance for notaries to connect with attorneys, paralegals, and other estate planning professionals who often need reliable notarial support. But opportunity doesn’t just come from waiting for the phone to ring, it comes from building relationships, showcasing your value, and staying visible in your community.
1️⃣ Market Your Notary Business with Purpose
Here are a few strategic ways to build awareness and expand your client base this month:
🌐 Optimize Your Google Business Profile and Social Media Visibility
If you offer mobile notary services, emphasize that you have a mobile office.
List your equipment so clients understand you’re fully prepared, for example:
a mobile scanner, portable printer, tablet/laptop for uploads, mobile hotspot, lighting, and secure payment options.Add services such as Estate Planning Documents, Power of Attorney Notarization, and Domestic Partnership Declarations to your Google listing to reach broader audiences.
Comment thoughtfully on related social media posts, such as estate planning attorneys, title companies, and financial advisors.
When others see your professional comments, they often click through to your profile, giving your business extra visibility.Regularly update your Social Media Page / Google Business Profile with posts, photos, and responses to comments/reviews.
2️⃣ Strengthen Your Network
Attend estate planning workshops, legal education events, or community resource fairs.
Partner with estate and elder law attorneys, title companies, and financial planners.
Join local chambers of commerce or Maryland small business associations to get your business seen by professionals who need notarial services.
3️⃣ Use Social Media to Build Credibility
Share educational posts about your services, for example, “What to Expect When Notarizing a Will” or “Understanding the Difference Between a Credible Witness and a Document Witness.”
Talk about new or changing Maryland laws that impact notarization, showing that you stay current.
Use hashtags like #MarylandNotary, #EstatePlanningAwarenessMonth, and #MobileNotaryMD to connect with a local audience.
4️⃣ Highlight Your Credentials and Compliance Knowledge
Educating the public about your qualifications helps your business stand out. When marketing your services, include:
Make a statement that you stay current with Maryland laws and notarial requirements.
Confirmation that you are insured and operate in compliance with all state and local rules.
If applicable, note that you are a licensed Title Insurance Producer (TIPIC) — a requirement under Maryland law for anyone notarizing real estate documents involving the issuance of title insurance.
Learn more here from the Maryland Insurance Administration.
These details reassure clients and attorneys that they’re working with a notary who understands the legal framework behind every signature and seal.
5️⃣ Using Education as a Marketing Tool
Education is one of the strongest forms of marketing. When you teach, you build trust. Here are ways to turn knowledge into opportunity:
Write short blog posts or social media snippets explaining common notarization questions.
Offer a mini handout or guide during appointments that helps signers understand their responsibilities.
Partner with local attorneys to co-host short educational workshops — these can be in person or virtual.
By giving value before asking for business, you position yourself as an expert and problem-solver, not just a service provider.
6️⃣ October’s Connection Point: Attorneys and Estate Planning
Since October is Estate Planning Awareness Month, reach out to attorneys with a purpose. Many attorneys receive generic “let’s work together” messages. What sets you apart is demonstrating that you understand their needs and can help them serve their clients better.
Providing something of value, like a ready-to-use client outreach email for the attorney’s use to market their estate planning services, shows initiative and professionalism.
7️⃣ Why Providing Value Builds Better Partnerships
By offering the suggested email template, you’re giving attorneys something that benefits their business while introducing your own professionalism and reliability.
This establishes you as a resource and trusted partner — not just a transactional notary.
When you make it easier for others to serve their clients, opportunities naturally return to you.
Closing Thoughts
October is Opportunity Month, and the notaries who act with intention will find that success follows generosity, education, and compliance.
Whether you’re improving your visibility, strengthening professional relationships, or sharing valuable tools, remember that every effort helps the Maryland notary community grow stronger together.
Stay tuned for November’s theme, Networking Month, where we’ll focus on building authentic relationships that continue the growth we started this fall.
